Drawing inspiration from skate and surf culture of yesteryear, as well as punk rock, metal, comics and the natural elements, YAIA has created shirts for Hurley team members including John John Florence, Julian Wilson, Filipe Toledo, Kolohe Andino, Michel Bourez and Ace Buchan.
“I have been working with Hurley for a long time and when we started talking about the series I knew right away how I wanted to represent their team,” he says. “From the early sketched to the final art, I was driven to build something that while new and unique, paid homage to classic California surf and skate vibes, an era that captured the mind of my generation.”
Combining intricate, head-turning graphics with hard-edged fonts, YAIA encapsulates the energy of each team member and immortalises it on a shirt. “Seeing all their identities come to life as a larger body, how they fit together is unbelievable. The most rewarding part has been the stoke on their faces when they get one of their boards painted, a custom shirt or a wetsuit with their own graphic on it,” Hurley says of the collection.
You can grab the Hurley x YAIA collection right here: