Of course, the campaign features a stellar crop of talent, including CK underwear campaign veterans Naomi Campbell and Bella Hadid, as well as formidable DJ/memelord Diplo, NFL star Odell Beckham Jr and Aussie Euphoria star Jacob Elordi. Paying attention to the blurred line between public image and private reality, the ‘In Real Life’ campaign places emphasis on playful self-expression and the idea that sexy is a state of mind.
The Fall 2019 IRL campaign also highlights the brand’s new underwear offerings including: Neon, 1981 Bold, across both men’s and women’s categories, and Liquid Touch, in the women’s tailored bra category. Check out some of the best snaps from the campaign in the gallery above as well as the awesome campaign video below:
