Cover image via Star Gazette //

Tommy Hilfiger are taking over The Tanks wing of London’s Tate Modern.

Fashion giant Tommy Hilfiger has today shared the news that their eighth instalment of TOMMYNOW, which will see the launch of their Spring 2020 collection, will be hitting London on February 16th. Can’t make it over to the UK? Well, being a TOMMYNOW event, you’ll be able to shop the looks as you see them on the runway from the comfort of your living room with their See Now, Buy Now online platform at au.tommy.com.

And that’s not all. The event will also see the unveiling of their fourth Lewis Hamilton collaboration, TommyXLewis. Dedicated to changing the fashion industry, 75% of the TommyXLewis collection is sourced with more sustainable materials and through partnerships that reduce negative impact in the supply chain, including cotton that has been 100% sustainably sourced.

“We are determined to be one of the leading sustainable designer lifestyle brands in the world, and this is a commitment we share with Lewis,” Tommy Hilfiger says. “Since day one, Lewis and I have been on a journey to incorporate innovative production principles and sustainable materials into each of our collaborations. We are proud to accomplish new milestones every season, with Spring 2020 being our most sustainable collaboration yet.”

“Our fourth collaborative collection feels the most authentically “me” – it not only captures my personal sense of street style, but is also loyal to the message of sustainability that I am so passionate about,” Lewis Hamilton says. “Tommy and I continuously explore new ways to take our sustainability vision to greater heights, and Spring 2020 is the latest milestone in these achievements. I’m so excited to debut the sustainable designs we created through the TOMMYNOW platform and keep driving this message forward.”

Head here for everything Tommy Hilfiger including the See Now, Buy Now platform.