Waste nothing, welcome all.

With shoppers able to purchase Tommy Hilfiger’s latest drops with their unique TOMMYNOW experience, there was naturally a lot of buzz this morning when the iconic label launched their sustainability-focussed Spring 2020 collection. With the ‘See Now, Buy Now’ feature, people around the globe had the opportunity to buy straight from the runway as it was happening at London’s Tate Modern.

There was no shortage of surprises either. While launching the fourth TommyXLewis capsule, which Hilfiger co-designs with Lewis Hamilton, the duo recruited US singer-songwriter H.E.R. for the first ever TommyXLewisXH.E.R. for a surprise 12 statement pieces that we’re already drooling over.

Plenty of big names turned out to get an up-close look at the collection including Dee Hilfiger, Yolanda Hadid, Charlie XCX, Meghan Trainor, Billy Porter, and Anne-Marie – not to mention the masses streaming the show from the comfort of their own living room.

The talent on the runway reads more like a who’s who of the fashion world and includes this epic cast: Naomi Campbell, Luka Sabbat, Lennon Gallagher, Winnie Harlow, Lottie Moss, Lucas Jagger, James Turlington, Jordan Barrett, Alessandra Ambrosio, Pixie Geldof, Georgia May Jagger, Jourdan Dunn, Candice Swanepoel, Yasmin Le Bon, Erin O’Connor and Halima Aden.

Check out the snaps from the event above and below, and head here to shop Tommy online and explore the show for yourself – welcome to the future!