When we first saw images of the massive cases of Pabst Blue Ribbon show up on social media we thought it was some kind of prank. Surely a case that holds 99 beers is too beautiful to be real? After a little research we found out that they are indeed real, and now we have even more exciting news – they’re coming to Australia.
That’s right. Just in time for those post-covid shenanigans, Pabst are unleashing these 36KG behemoths, perfect for any party gathering situation. Just think about how rad it would be rocking up with one of these to that next backyard shindig, or bucks/hens party, or when you meet the inlaws for the first time… Ok, well maybe not that one… but your party status would be legendary amongst the crew.
“Pabst truly is one of the great heritage beer brands and has been so well received in Australia,” Dave O’Connor, National Field Sales Manager of Tribe Breweries who distribute Pabst in Australia says. “As we start to resume our normal habits, spending time with friends and celebrating occasions together, our team is looking forward to seeing the weird and wacky ways people will undoubtedly respond to this launch.”
The 99 cans pack will be available at select retailers and online right here as of Monday and you can check stickists here. So start thinking up creative ways to introduce the pack into your world.