She’s been announced as women’s creative director and will be the face of the women’s training collection from January.

The 26-year-old will develop existing clothing and shoe styles and help come up with new designs for the brand.
Speaking about the partnership, Rihanna said: “I’m excited for you to see what Puma and I come up with.”

Puma bosses said Rihanna “will bring her personal touch and creativity to the athletic world”.
Its new collections will be “designed with the goal of strengthening women in training sessions and beyond, and inspiring confidence in their bodies and themselves”.
The roles will see Rihanna “directly influencing product collections” as well as appearing in promotional content for new lines.

Ri Ri was in Germany yesterday for her first creative session with the brand, and took to instagram to solidify the collaboration.