You can say what you want about the Italian football team, but you can’t fault the country’s denim.

Does it always feel like Australia is a little behind in everything fashion related? It seems like Aussies are constantly looking overseas for the latest trends to adopt and be inspired by, meanwhile the mullet and Akubra haven’t exactly been acknowledged globally as the game-changing style innovations that we consider them to be…

Well, now we have a new European import that Aussies will undoubtedly be eager to adopt as our own, REPLAY Denim. Founded in 1981 the Italian company, which has sustainable production practices at its core, is now available online, and also has a store opening in Melbourne’s Chadstone tomorrow. This means Aussies will be able to join the likes of ambassadors Neymar and Usain Bolt in wearing REPLAY’s range of casual denim fits.

“REPLAY is a major global player in the denim and fashion industry and I am very excited to work with them. REPLAY is known for innovation, Italian flare and high-quality products. We have some great projects in the pipeline. Watch this space,” said Usain Bolt.

Head here to shop REPLAY now and get yourself to the Chadstone flagship tomorrow if you can!