Images by Ray Rolla //

It’s not every day you get to hang out with an F1 car…

Adorned in Jack Daniels’ iconic branding, this bad boy, which was part of the ‘Jack Rides’ partnership between the legendary whiskey company and the McLaren Formula One Racing Team was a sight to behold. The sleek machine was of course in celebrationof the F1 landing in Melbourne bringing some of the sport’s biggest names to Australia’s cultural capital. And, while it may look too good to drive, the Jack Daniel’s team are inviting attendees to hop in for a spin…

From March 22nd to March 24th, punters experience the thrill of Melbourne’s streets with Jack Daniel’s ‘Jack’s Rides’ and jump into the luxury supercar and cruise from the city to South Melbourne and back. Whether you’re catching F1 action at Albert Park or exploring the nightlife, Jack’s got you covered. Book your ride from 12:00pm at Next Hotel on Little Collins Street. Keep the party going until 10:00pm with evening rides to hotspots like George on Collins. Register with Jack’s Host and enjoy a complimentary Jack Daniel’s cocktail. Don’t miss out on this adrenaline-fueled adventure!