With the first three of four episodes of Building bobby having dropped, we are offered an unfiltered glimpse into the life of the team behind our favourite soft drink.
In the first episode of Building bobby, we were faced with a simple proposition: is there an appetite for nostalgic soft drinks without all of the ugly additives, but with good stuff (yes, bobby contains prebiotics)? Over the course of that episode, as revealed through the smashing of their financial targets, we get the answer to that question — YES! But we also learn that bobby is not just about a delicious product; it’s about building a brand that captures the light-hearted energy of its namesake, Founder and CEO Kristian Johannsen’s grandfather, Bobby.
Watching the first episode, you quickly realise that bobby HQ looks like one of the most fun offices to work in. Taste testing, creative problem-solving, and plenty of laughs — it’s the kind of place where no one takes themselves too seriously, but everyone gets the job done. Hey, you’ve gotta be pretty confident in your team and your culture to allow someone in to film every little win and every little hiccup, right?
https://www.youtube.com/watch?v=0pmcLNR8oPU
“Not only is this docuseries giving us a space to tell our journey the way we want to tell it, we are taking our bobby supporters, who have made bobby what it is today, to be part of the journey and see how much is poured into this brand on the daily,” KJ says. “This isn’t a scripted ‘how-to’ on how to build a business – it’s a ‘what did we get ourselves into?’ We wanted to steer away from the corporate BS and really show off the raw, slightly off-kilter and chaotic side of building bobby.”
Fast forward to episode two, and the brand continues to rise at an exponential rate, which presents its own problems — AKA, do they have enough stock to meet the demand? And, in case they didn’t have enough on their plate (or in their glass), tthe team starts working on a new drink, ‘BILLY’, their take on the canned water industry. What could possibly go wrong?
https://www.youtube.com/watch?v=uJ_nV8t6nBE
Outside of a nod to Real Housewives (hehe), episode three is all about the build-up to a massive party. And it turns out that the bobby team are equally as good at throwing events as they are at creating mouth-watering beverages – their block party looks like the most fun you can have under the sun:
https://www.youtube.com/watch?v=EERMRPb08DA
Follow bobby on Instagram here and shop bobby here. Remember: in the thick of summer, when you want a sweet drink that you don’t have to feel guilty about loving, you ought to be sipping on some bobby — we definitely will be too.
