You might not think that fried chicken from Butter and the brand that is synonymous with outdoor adventure and travel – The North Face – would necessarily go hand in hand, but the launch last night at Chinatown Country Club flipped that script on its head.
Of course the delicious eats were secondary to the launch of The North Face Red Box, a permanent lifestyle collection inspired by the brand’s 70s and 90s heritage. The inaugural drop includes a waterproof Coaches Jacket with vintage snaps, a premium cotton Crew, a heavyweight everyday Tee, and soft cotton Sweatpants with bungee cuffs and pockets.
The drop, which is officially available from October 10th, embodies everything we love about The North Face – it’s understated, timeless and of course practical and ready to face the elements.
The only downer of the evening was when we lost while playing chess… Check out the highlights in the gallery above:
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