Champion are looking to the culture changers of today for their latest campaign.

And there aren’t many bigger global names than BTS, with the K-pop group having dominated streaming and ticket sales over the past decade, while also winning just about every music award that’s up for grabs. Naturally, that influence has spread well beyond music and into fashion and art, with vocalist V becoming something of an icon to millions around the world.

The clothing in the campaign, which also taps Romeo Beckham, SOFI TUKKER, Kyle Kuzma, Danna Paola, Megan Keller, Bella Sims and Jaalen Best, incorporates that classic understated Champion vibe with a little bit of preppy energy, with V serving up some seriously classy streetwear looks.