Via Forbes, for full story visit FORBES.

“Lebron James remains the biggest endorsement star in the sport with estimated earnings of $44 million this year off the court, and he is still the king when it comes to moving product. Nike sold $340 million worth of James’ signature shoes in the last 12-months through January, up 13% from the prior year, according to SportScanInfo. It is nearly double the amount of the NBA’s second best seller, Kevin Durant.”

Signature Shoe Sales 2014.

LeBron James: $340 million (Nike)

Kevin Durant: $195 million (Nike)

Kobe Bryant: $105 million (Nike)

Chris Paul: $32 million (Nike/Jordan)

Derrick Rose: $32 million (Adidas)

Carmelo Anthony: $30 million (Nike/Jordan)

John Wall: $8 million (Adidas)

Dwight Howard: $1.5 million (Adidas)