That’s the basis for Lee Jeans new campaign called ’24 Hours On Lee’. Everybody has a pair of Lee Jeans, and to say that their denim is iconic would be a gross understatement. It’s a uniform that’s become synonymous with weekends and a beverage out on the town, and Lee are now inviting you to show them how you spend a night out.
By taking an Instagram flick with the above requirements and including the handles @leejeansaustralia and #24hrsonlee, you could win yourself a stay in Melbourne which includes accommodation, all meals, a bar tab, tickets to British India and a handy $500 Lee wardrobe.
We’ve documented our night out to help you get those creative juices flowing, where we hung out with two of our favourite babes, Aisha Jade & Ruby Matthews. A rainy weeknight doesn’t stop us from lurking the streets of Bondi – hitting LWA headquarters, the bottle-o (very crucial) and our favourite Canadian haunt The Stuffed Beaver, before trekking to Chinatown for some arcade games and a few slaps on the pokies in between.
Check out our pictures below. For more information, visit Lee and get creative on your Instagram!

















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