How do you like to wear your jeans? Do you fancy the spray-on aesthetic of a My Chemical Romance fan, or perhaps you prefer stacked denim to add some volume around the ankles? That’s what G-Star’s new #TightOrWide campaign wants to find out.

There’s no wardrobe item more crucial or timeless than denim, and few brands more synonymous with the humble jean than Euro pioneers G-Star. Offering a denim range that can be worn everywhere from cocktail events to cowboy soirees, they’ve been slaying the game with an admirably wide range of consumers.

The #TightOrWide campaign reflects the endless options of denim cuts available from the brand – housing both males and females of all body types and style preferences. The images have been shot by photography queen Ellen von Unwerth, an expert in #farshun and feminine photography.

See the images below, featuring Camilla Christensen, Kate Bogucharskaia, Solveig Mørk Hansen and other good-looking Europeans with equally impressive names. Use #TightOrWide to show your personal denim swag:

“Apart from being sensual and feminine, my models are also strong, persuasive, intense… G-Star has always has been on the raw, spontaneous, kind-of-young-and-wild side – my work fits them in that way.” – Ellen von Unwerth