New Zealand label Lonely Lingerie doesn’t just celebrate beautifully crafted garments. They champion beautiful women, of all shapes and sizes, the world over.

Rarely a source of body positivity or comfortability, lingerie brands are often a cause of frustration for women. Lonely Lingerie have changed that notion. They create lingerie specifically designed for women; for comfort, style and durability. Established in 2009 by Helene Morris and her partner Steve Ferguson, the brand wanted women to buy lingerie for themselves. Since then, the local brand has had international recognition for its unique creations and high quality materials. Yesterday, they dropped some gorgeous new designs on their Instagram and website. With Valentine’s Day just around the corner, whether you’re single or taken, buy yourself/your girl some lingerie she’ll feel sexy and comfortable in.