With Rihanna recently unveiling her futuristic second sneaker for Puma, the sportswear company is still churning out the celebrity signings – and now Kylie Jenner has unveiled the first image from her forthcoming campaign.
When rumours of Kylie Jenner’s collaboration with Puma first surfaced, Kanye West – a proud member of Adidas – was quick to shut down the murmurs about his sister-in-law’s supposed signing. Taking to Twitter, he said that “1000% there will never be a Kylie Puma anything. That’s on my family,” before warning Puma to “never try to divide the family.”
When the news was confirmed, Yeezy later said that “she had already signed, and I was mad for a little bit, but I’m really happy for her though.” We hope that the Kardashian-West clan have smoothed over any awkward conversations about sportswear at the dinner table, because Jenner is coming in hot with her first Puma post to Instagram – flexing in an all-blue fit with a new ‘Fierce’ trainer. The signing makes sense, given that Jenner’s style has been placing a larger emphasis on street and sportswear, as well as her affiliation with the likes of Ian Connor.
The ‘Fierce’ looks to be a low-top sneaker with an elongated tongue, arriving in an all-black colourway. Jenner also states that it’s going to drop on the first of April, and we’re betting that Jenner’s endorsement means that these are going to fly off shelves in a flash. See the post below, and be ready for Jenner to delve even further into the Puma catalogue in the coming months:
