Head image by Alessandro Garofalo // Below images by Marcus Tondo
Rihanna previously collaborated with Puma on those fluffy-as-hell Fenty slides, and now she presents a wider collection of hoodies, dresses, tees, see-through mesh tops and more. She’s toyed around with silhouettes and unorthodox shapes, and while Rihanna’s catalogue often splashes us with Carribean sunshine – we still have ‘Work’ on repeat – here she takes a much darker route and plays heavily on gothic aesthetic. This looks like Wednesday Addams’ wardrobe if she listened to Crystal Castles and attended raves in underground train tunnels, and we love it.
So, here’s the important information: History tells us that anything RiRi touches will probably sell out, so here’s where you can cop with confidence. The Fenty collection will be available online from Subtype Store, The Iconic, Style Runner and Puma themselves from tomorrow, September 7 from 10:00am. Open multiple tabs or get multiple laptops – this one might cause a few e-blocks.
Best of luck – see our favourite pieces from the collection below and be sure to keep space in your wardrobe for more Fenty goodness in the near future: