Cara Delevingne has been a black sheep of the modeling world in the best way possible – and her refreshing individualism makes her the perfect person to front Puma’s latest ‘Do You’ campaign.

Following the recruitment of Rihanna and Kylie Jenner to the sportswear giant, Delevingne is yet another female powerhouse to join Puma – and has started off on the right foot with this photoshoot that makes #activewear look better than ever. Taken around some favoured spots of bustling New York City, Delevingne gives you enough motivation to get that summer rig on point for the coming seasons.

“To ‘Do You’ is to take ownership of yourself and finding the power within that ownership —it’s a very powerful statement. It’s about accepting who you are, no matter your faults. ‘Do You’ is about finding your truth and sticking to it,” Delevingne said. See the shoot below, and given Rihanna and Delevingne’s longtime affiliation, we’re expecting these two to create some engaging content for Puma in the near future: