With 90s sex icon Pamela Anderson fronting their campaign earlier this year, online UK retailer Missguided have unveiled their newest sizzling caollaboration with self-proclaimed bad bitch, Amber Rose.

The model-turned-business mogul published her first book last year, How to Be a Bad Bitch, an off-kilter guide to life, love and success, and now she’s teamed up with Missguided for their latest #BabesofMissguided campaign. We’re all familiar with Amber Rose’s rebel antics, from her slut walks campaigning against slut shaming to her unapologetic Twitter feuds, so it seems her outspoken nature is a perfect match for Missguided and their empowering female message.

Shot on location in the infamous party den, Playhouse in Santa Monica, Amber Rose stuns in Missguided’s latest collection, flaunting her curves in a velvet pink evening dress, metallic bodycon mini and more. The new collection features plenty of mesh, velvet, and pastel toned threads, which are brought to life by Rose’s curvaceous figure.

Missguided’s latest ultra-femme campaign was conceptualised by freelance creative director and stylist Soki Mak and photographer Louie Banks, who have previously worked on shoots with Dazed, ID and Vice. Missguided’s latest #babesofmissguided campaign launches September 19, scroll down to get a look at all the crazy visuals featuring the incomparable Rose.