Photographed by local talent Kale Neville, the campaign displays the brand’s love for classics with pre-loved detailing. There’s no shortage of rips, tears and fraying on the garments, giving them a vintage aura which is complimented by the images shot on 35mm film. Stripes and camoflauge are two favoured designs championed in the Winter 17 collection, teamed amicably with fishnets and combat boots for a strong 80s revival.
Elsewhere, bold block letters and metal-inspired fonts deliver The People Vs. message unapologetically. If you’re in a Soundgarden cover band and enjoy hanging out in dive bars on weeknights, then The People Vs. might just be your uniform this winter.
See the neatly rustic looks below, and shop it all right here: