Fifty years ago, three Aussie brothers from skateboarding’s underground, Stephen, Peter and Matt Hill, began a journey that would lead to the creation of Hardcore Enterprises. Built around their passion for skating and a determination to push the sport as far as possible in Australia, Hardcore would eventually give rise to Globe. Along the way came demos and tours throughout the ’80s, followed by an explosion of iconic apparel and footwear in the ’90s that helped take the brand global.
Last night, the Hill brothers were joined by hundreds of members of the skateboarding community to celebrate five decades in the game and launch the book documenting it all, HARDCORE: 50 Years of Skateboarding in Australia. The night also saw the brothers present Melbourne Lord Mayor Nicholas Reece with a custom skateboard ‘Key to the City’, recognising Melbourne’s contribution to skate culture. It was another milestone for a brand that continues to evolve while maintaining one of the best rosters of skaters in the game.
We were among the hundreds of attendees to witness it all. Check out the highlights in the gallery above!
