Sitting smack-bang in the heart of Sydney’s CBD, General Pants unveiled their biggest flagship store yet last night, taking late night shopping to new heights.

With their new downstairs space, General Pants’ latest chapter puts a different spin on retail, with its own sections dedicated to vinyl and vintage clothing, as well as a pop-up tattoo studio and most importantly of all, a complimentary frozen Coke machine. Just in time for summer!

All of the store’s quirks were tested out at last night’s launch – punters got free ink and a chance to check out the latest from the GP catalogue, including Life Without Andy’s own collaboration with Globe. With turntables and decks also in the George St store, it’d be rude not to give them a whirl on opening night – and so house producer Motez stepped in for a sneaky set to turn the store into a dancefloor, confetti and all.

See all the pictures here, and pay ’em a visit at 413 George St:

Event – General Pants Store Opening @ George St, Sydney
Photographer – Luke Latty
Date – 07/09/17