Following in the footsteps of their stores in Bali and Bondi Beach, The People Vs. have now opened their third location with a casual Sunday session in the new space.

We travelled down a few beaches down from their Bondi store, landing in Cronulla to see the brand’s latest expansion. With the weather warming up, there’s bound to be plenty more people visiting the seaside suburb – and The People Vs.’ new store will provide all of their latest products including denim, tees, jewellery, accessories and more. Inspired by vintage and rock ‘n’ roll eras of yesteryear, The People Vs. bring a grungy and gritty flavour to Cronulla, with yesterday’s celebration becoming their latest exciting accolade.

See how it went down below, and pay them a visit at Shop 5/17 Gerrale St, Cronulla:

Event – The People Vs: Store Launch @ Cronulla
Photographer – Luke Latty
Date – 10/09/17