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Rockstar Energy Drink Founder Russ Weiner has finally cashed out, selling the company to PepsiCo for $3.85 billion. He says that the deal should give America some hope, as it proves that “The American Dream is still alive and well”. I mean, it’s just an energy drink company, but yeah fair enough, anyone who builds a company from the ground up and sells it for $4 billion is probably living the American Dream.
The deal states that capital gains will lower Weiner’s fortune by around $900 million once the deal closes, but he’ll be more liquid, as well as receive approximately $700 million of PepsiCo’s future tax benefits associated with the deal. Wow!
The energy drink founder has a pretty crazy story, initially starting out with $50, 000 of his own money and driving around San Francisco in a limo to promote the company. Before he entered the world of energy drinks he had run for the California State Assembly, losing the race but getting hired by a Vodka company in the process. Sounds like the bloke has really been through it all, kudos to him for finally cashing out, safe to say he deserves it.