Asics has solidified its connection to the culture of now over the past 10 years, largely thanks to the emergence of the GEL-QUANTUM.

You’ve noticed it, your mates have noticed it, even your dog has probably noticed it. Asics is firmly at the top of the sports-meets-street-fashion world, with the legendary Japanese shoemaker’s wares becoming the shoe of choice for both athletes and design-led fashionistas.

We only need to look in our own backyard to see how they’ve tapped two of Aus’ fastest-rising labels for collabs in the past 12 months – Earls Collection and Temptation Vacation – to know they’ve not only got a finger on the pulse but are also recognised as the right fit for the next-gen thinkers in fashion.

Now, to mark the 10th anniversary of the GEL-QUANTUM series, Asics is doing what it does best: looking back while charging forward. The brand has just dropped three new takes on its futuristic silhouette – the GEL-QUANTUM 360™ I, GEL-QUANTUM 360™ V, and GEL-QUANTUM 360™ VIII – each with its own twist on tech and aesthetics.

Here, you can expect high-performance features like FF BLAST PLUS ECO cushioning and DIVISION SPACE midsole technology, paired with design elements that would feel just as at home on a runway as they do in a gym. Asics has more releases slated for July and August – stay tuned and head here to shop now.