Having seen US pop-rockers HAIM and founding member and beatsmith of Wu-Tang Clan, The RZA, confess their love of The North Face as part of the It’s More Than A Jacket campaign, we’ve been eagerly anticipating the launch of the Australian series. And now we have it, with the much-acclaimed ‘WHO?!’ rapper, and longtime pal of LWA, B Wise fronting up.
Celebrating 55 years of adventure, the campaign highlights not only the cultural significance of the jacket and the creative spirit it embodies, with B Wise stating that the jacket is something of a superhero costume for him, allowing him to be who he needs to be as an artist. Check out the video below and head here for everything from The North Face: