Taking the country by storm…

Continuing on their quest to superstardom, Sydney-based clothing lords M/SF/T Apparel are branching out across the nation, and they’ve picked the most stylish spot possible for their second store. Setting down in none other than lovely Byron Bay, M/SF/T is set to help revive the format of the physical store experience in the coastal escape, helping consumers to rediscover the touching and feeling of garments; the sensation one gets when rifling through layers in their quest for the ultimate threads.

Thus, the only option was to have an opening extravaganza second to none, and what better way to kick off the grand opening than with another WORLD MEETS? So, if you’re in Byron this week, you now have your plans sorted. Kicking things off from Thursday though Monday, the Easter Weekend will see the new clothing haven firing on all cylinders, with live music from the Cupids, sound sets from MD Lyne and Ran Dan, and of course, plenty of drinks from Grifter, Feels Botanicals and Noosh seltzers. To make things even more enticing, the whole shebang is in reality a partner store launch, with M/SF/T, epokhe, indosole and standard launching the new chapter side by side.

Pretty bloody sick, if you’re in Byron this coming weekend, be sure to check it out. Suss full deets here. And as always, you can shop M/SF/T’s full range of threads here (be sure to also check out their recent AUT 21 Collection at World Meets here as well).