Photography by Andrew Fawcett, Ryan Heywood, Talent / Art Direction by Dan Watkins//
Showing no signs of slowing down as we enter the tail end of the year, apparel lords M/SF/T dropping a new shiny collection, and once again teaming up with the ‘Friends of M/SF/T’ to roll it out…
The new drop comes in the form of the S2 ’21 ‘Zen Now’ collection, a summer-ready assortment of male and female apparel ready to get you through all the heatwaves and long nights out while helping you to live in the moment. It’s an ethos Zen Now is grounded in, with M/SF/T explaining “Zen aims at the perfection of personhood. To this end, Zen cherishes simplicity and straightforwardness in grasping reality and acting on it ‘here and now.'”
Naturally, the new pieces put the emphasis on vibrant colours, striking reds and sky-blues embedded throughout the various pieces of the new range. Design-wise they’re just as on form, floral patterns and checkerboard materials heavily championed as M/SF/T craft a collection well-suited for kicking back or getting out and about.
Staying true to form, the thread-slingers have gotten creative to roll out the new drop, calling upon some more ‘Friends of M/SF/T’ to showcase the S2’21 collection. Armed with a highly technical disposal camera and the instruction to “Take photos in your home, your world, in a way that you see life, take us on a journey into the way you live,” the Friends of M/SF/T more than step up to the plate.
Needless to say, the stills speak for themselves. Feast your eyes on Ringo Staines, Anna Drewe and some more Friends of M/SF/T trying out the new drop below and be sure to head to M/SF/T’s official website to get ready your aesthetic needs handled this summer.
