Image via gochaotic.com.au //

A deal of insane proportions…

In one of the biggest deals of the year, Supreme has been sold to VF Corp (the parent company of The North Face, Vans, Timberland etc etc) for an absolutely insane amount, clocking in at around $2.1 billion USD ($2.8 billion AUD).

The move follows a long relationship between Supreme and VF Corp, with Supreme regularly collaborating with The North Face and Vans on various projects. Speaking on the acquisition, Supreme founder James Jebbia said “We’re proud to join VF, a world-class company that is home to great brands we’ve worked with for years, including The North Face, Vans, and Timberland. This partnership will maintain our unique culture and independence, while allowing us to grow on the same path we’ve been on since 1994.”

VF Corp chairman Steve Rendle also weighed in on the deal, saying “VF is the ideal steward to honour the authentic heritage of this cultural lifestyle brand while providing the opportunity to leverage our scale and expertise to enable sustainable long-term growth. The acquisition of the Supreme brand is further validation of our vision and strategy to further evolve our portfolio of brands to align with the total addressable market opportunities we see driving the apparel and footwear sector.”

But it’s safe to say that Supreme has some pressure on it, with it being expected to contribute at least $500 million USD ($685 million AUD) in the fiscal year of 2022.

Pretty insane, no doubt Supreme will be able to level up even more with the help of a huge machine like VF Corp behind them. We’re keen AF. Stay tuned for more Supreme announcements in the future.