Samsonite Tap New Balance For Four-Piece Collection
For those on the move.
Words by Claudia Schmidt April 24, 2024

Samsonite and New Balance join forces to unveil an innovative line of products in Australia, blending practical travel gear with vibrant athletic aesthetics. Dubbed “Live Undefined,” the collection is tailored for today’s explorers, advocating for embracing life’s adventures.

Geared towards dynamic Gen Z and Millennial travellers, the campaign promotes flexibility and personal discovery. Through captivating visuals, adventurers are seen effortlessly navigating urban landscapes with style and confidence.

Featuring a striking two-tone design in three bold colour combinations, including Matte Olive and Textured Black, the collection offers instant recognition. Highlights include a versatile Small Crossbody Bag, catering to daily essentials with its stylish yet functional design.

From weekend getaways to long journeys, the collection encompasses three sizes of luggage – Spinner 55”, Spinner 68”, and Spinner 75”. Each piece boasts premium details such as branded accents, detachable webbing straps, and shoe pouch bags for added convenience.

Notable features like ball-bearing double wheels and expandability ensure smooth travels, while organised packing options simplify the journey. Launching in early 2024 across Asia, Australia, and the Middle East, the collection embodies the campaign’s spirited ethos of living undefined, with online and in-store activations enhancing the experience.

Check out the collection above and below and shop it here.

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