Tommy Hilfiger Celebrate Japan’s Chicano Culture In Powerful Tommy Collection Drop
Lowriding with vengeance.
February 13, 2023

The Spring ’23 Tommy Collection is arguably their most street-heavy yet.

This time, Tommy & co. are taking us on a trip to the lowrider community in Japan’s Chicano culture, serving up a fresh batch of 55 pieces that pay homage to their hip-hop roots.

From the colour-blocked parka to the baggy Aiden jeans, the Spring ’23 collection is all about remixing classic styles with a modern twist. And the campaign? It’s a wild ride, filled with high-speed shots of lowriders cruising through the streets of Shibuya, and intimate portraits of the legendary car owners, rappers, and tattoo artists who make the scene so dope.

Shot by Theo Cottle and videographed by Yohai Haga Peta, this is one collection you don’t want to miss. Head over to for a closer look at the collection.

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