Iconic label Tommy Hilfiger is back at it, this time revealing a collaboration with Formula One racing driver Lewis Hamilton.

Coming fresh off their racing-inspired collection with Gigi Hadid, the move seems natural for Tommy Hilfiger, who now have a real speed demon in their fold, with Hamilton being a four time Formula One World Champion. The news was unveiled at a brand event in Shanghai, with Hamilton saying “As my love of fashion has grown so has my desire to design a collection. It is an honour to partner with Tommy Hilfiger to make this dream come true.”

“I cannot wait to show fans around the world how Tommy and I have channeled our creativity into this first TommyXLewis collaborative collection,” he says.

Stay tuned for more from the TommyXLewis collection, arriving soon: