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Pharrell Williams has made a powerful entrance into the world of Louis Vuitton with his much-anticipated campaign. And guess who steals the spotlight? The new Speedy bag, a fresh twist on the iconic accessory, showcased alongside mesmerising imagery featuring none other than the legendary Rihanna, effortlessly captured by the talented duo, photographers Keizō Kitajima and Martine Syms. This campaign follows Williams’ triumphant debut as the Men’s Creative Director for Louis Vuitton, solidifying his reputation as an ultimate trendsetter in the ever-evolving fashion universe.

The campaign effortlessly fuses two influential forces: a luxurious bag that oozes authenticity and an artist with a universal appeal that knows no bounds. Styled by the dynamic duo, Cynthia Lu and Matthew Henson, longtime comrades of Pharrell Williams, the campaign draws inspiration from the vibrant streets of Canal Street in Lower Manhattan, New York City. Canal Street’s contagious energy and relentless spirit have left an indelible mark on Williams’ artistic journey, perfectly reflected in the new Speedy bag’s visually captivating language.

The striking image of a radiant, pregnant Rihanna, symbolising empowerment and everyday relatability, encapsulates Williams’ unique approach to reimagining and reshaping the Maison’s narrative. With its supple leather construction, dreamy Monogram print, and timeless design, the new Speedy bag pays homage to its iconic predecessor while embracing contemporary sensibilities, solidifying its position as an absolute everyday icon for fashion aficionados across the globe: