Denim experts Wrangler have unveiled Part 2 of their Freedom campaign, titled Free To Discover.

In Wrangler’s own words, the campaign is all about “putting the spotlight on people who inspire others by doing what they’re passionate about. People who are curious, who create, who use their voice, who are on the road of discovery; people who are fearless and free to be themselves.” Appropriately, the Free To Discover shoot takes us into the hazy Californian desert, as seen through the lens of photographer Ryan Brabazon.

Shot on film, the images feel fun and carefree as we wander throughout the isolated landscapes, showcasing Wrangler’s timeless and classic approach to jeans, jackets and tees. See all of Brabazon’s images below, and cop your items of choice over on Wrangler’s online store: