There’s nothing like that feeling of going back to where everything kicked off and reflecting on a musician’s journey. We see it in biopics and documentaries all the time and, if you’re as much of a sucker for sentimentality as we are, you’ll also be tuning when Jim Beam bring some of our favourite artists back to the place where it all began for one-of-a-kind performances in their new Welcome Sessions series.
Kicking off in June on Jim Beam’s official website, the series will place artists we’re used to seeing headlining festivals return to their humble live music beginnings. Chart-topping indie-electro enigma Jack Garrat, Irish post-punk outfit Fontaines D.C., folk icon José González and more are all lined up to take us on a nostalgic trip down memory lane.
“As live music returns to venues around the country, Jim Beam is here to celebrate with Aussies as they come together through a shared passion for live music. This sense of community with others is something we as a brand have been firm believers in throughout our 226-year history.” Trent Chapman, Marketing Director Beam Suntory Oceania said.
So strap yourselves in for some emotional viewing and some powerful performances. We’ll be there covering every step of the Welcome Sessions as they unfold. Stay tuned.