Kendrick Lamar continues his reign with the latest, powerful video for ‘Alright’ from his – arguably – album of the year “To Pimp A Butterfly”. While the LP might have catapulted him from your next favourite rapper to house hold name, you know, with him casually being named a hero, actually having a salad named after him and appearing on Ellen and Taylor Swift videos alike – this video slates him as not only a bold performer but an artist with something to say. He tackles police brutality, discrimination, poverty and word is he even does his own stunts.

All the while with the message: ‘We gonna be alright’. Hit play: