The singer-songwriter took to Instagram to share the news of the partnership.
Having visited Australia last month as part of his Free Spirit Tour, Grammy-nominated US artist Khalid has wasted no time on his next big venture: a collaboration with sportswear giants Reebok. He will be debuting in the brand’s Spring 2020 Sport the Unexpected campaign in a few months and, from what we can tell, it’s looking pretty spicy.
Taking to Instagram, where he dropped the first images of the collab (featuring his dog Maui, Khalid said. “I’m amped to partner with Reebok. “I love how they mix old and new and honor the classics with fresh twists. I hope we can inspire a new generation of people to be themselves and take creative chances.”
“Khalid continues to be a beacon of originality, pride and imagination for today’s rising youth,” Reebok VP of Marketing Matt Blonder said. “Through his unique sound and a personal journey that took him across the country, Khalid authentically symbolizes our common ethos – to inspire creativity and encourage experimentation. We’re privileged to welcome him to our family.”
Stay tuned for more!
