2015 has been a big year for Kendrick Lamar – he earned worldwide praise and 11 Grammy nominations for To Pimp A Butterfly, interviewed his heroes in N.W.A ahead of Straight Outta Compton also linked with Reebok for some of the year’s most tasteful and sought after sneaker collaborations. Now, he finishes the year with a seven-minute epic of sorts, which features liquor and subliminal messaging. What more could you ask for?
Watch below and prepare for Lamar’s incoming Australian tour this March: