“I love to make who or whatever I shoot feel or look as beautiful as possible, and to draw an emotion or capture a moment – then on the flip side I do love a little humour,” he tells us of his edition of Frames. We’re inclined to say he’s succeeded after taking a glance at the shots he’s given us.
For the most part, we have photographs that combine his subjects with stellar natural environments – but just as he notes, there’s a few cheeky shots thrown into the mix. Have a look at Pritchard’s work to see why he’s successfully putting his stamp on the fashion industry.
