A massive exercise in trolling…

OG edgelord Elon Musk has made headlines after selling $1 million worth of his new perfume in a matter of hours. As though the world’s richest man needed any more money, the billionaire sold over 10,000 bottles, each priced at $100. The clincher, in true Elon Musk fashion, is that the perfume carries the scent of burnt hair (whatever the hell that means).

Musk first teased the perfume at the end of September, taking to Twitter again three days ago to post a photo of the bottle, along with the caption “coming soon”.

Coming soon from The @BoringCompany pic.twitter.com/cNIbFRRXyt

— Elon Musk (@elonmusk) October 9, 2022

A website advertises the perfume as “the essence of repugnant desire”, claiming the scent is “just like leaning over a candle at the dinner table, but without all the hard work.”

Musk has now changed his Twitter bio to “Perfume Salesman”, tweeting: “With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?”

With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?

— Elon Musk (@elonmusk) October 11, 2022

Although, elsewhere, he’s tweeted (perhaps more seriously): “Please buy my perfume, so I can buy Twitter.”

Please buy my perfume, so I can buy Twitter

— Elon Musk (@elonmusk) October 12, 2022

Whether or not this is an elaborate scheme in order to raise funds and buy Twitter remains to be seen, but surely the billionaire business magnate couldn’t possibly need any more money.

Mostly, it seems like the work of a bored rich guy having a lol, simply because he can.