Amsterdam is sick and tired of people treating it like their mate who’s always down to get on one.

The City of Amsterdam has put their marketing department to good use, launching a new ad campaign directly warning one particular demographic to stay away: young British lads. For British citizens aged 18 to 35 who are just looking to drink and take drugs, authorities are warning them to take their loose unit selves elsewhere.

To all my British friends coming to Amsterdam, please find here the welcoming video from the Amsterdam City Marketing Department titled 'Stay Away' 😂😂 pic.twitter.com/T4AVYS0c7M

— John | Legalguy.eth (@John_ACW) March 29, 2023

The ads are apparently being targeted at young British men who are searching for terms like “stag party Amsterdam,” “cheap hotel Amsterdam,” and “pub crawl Amsterdam.” One clip features a young drunk man being handcuffed and arrested after smashing a glass in a street, along with subtitles that read: “Coming to Amsterdam for a messy night and getting trashed = €140 fine + criminal record = fewer prospects.”

In another video, a tourist is seen passed out on a bench in the park while paramedics try to revive him, along with the message: “Lose control = hospital trip + permanent health damage = worried family. Coming for drugs? Stay away.”

How problematic are young British men, that even Amsterdam doesn't want them visiting https://t.co/yc8AdiDOgC

— Modokhů🇿🇼🧪 (@mukumoya) March 29, 2023

It’s a bold move, but Amsterdam is serious about cracking down on unruly tourists and preserving the city’s livability – and it seems they have no issue with a lack of visitors, with Deputy Mayor Sofyan Sofyan Mbarki describing that Amsterdam is “already taking lots of measures against excessive tourism and nuisance”, more so “than any other large cities in Europe.”

“We have to do even more in the coming years if we want to give tourism a sustainable place in our city,” she described.

Well, let that be a message to you, you filthy animals.