Images via Mert Alas/Marcus Piggott //

Louis Vuitton has just announced its latest house ambassador, and it’s none other than Zendaya.

The fashion house debuted its first-ever campaign with the Golden Globe-winning actress, showcasing the Euphoria star alongside its iconic Capucines bag.

It comes after Zendaya won the CFDA Fashion Icon Award in 2021 and sat front row at the Louis Vuitton Women’s Fall/Winter 2023 show last month.

Photographed by the renowned duo Mert Alas and Marcus Piggott, and styled by the talented Law Roach, who has been credited with Zendaya’s pioneering fashion sense, the campaign shows the actress posing with a series of Capucines iterations, including the sartorial debut of the miniature Capucines BB.

Filmed at the E-1027 (the house in Roquebrune-Cap-Martin designed by the trailblazing Modernist architect and industrial designer, Eileen Gray), the campaign is accompanied by a series of playful videos and BTS cuts of the star frolicking around the modernist villa.

https://www.youtube.com/watch?v=sE6Rk9TJcSk&ab_channel=LouisVuitton

The Capucines bag was first launched in 2013 (and gets its name from the Rue Neuve-des-Capucines, the street where Louis Vuitton opened its first-ever storefront in 1854), and is now among the brand’s most recognizable creations.

Check out some of the shots below and head here for the full campaign.