There are April Fool’s jokes, and there are April Fool’s jokes that go too far. This might be one of them.

John West took to Facebook today to announce the release of ‘Tunacles’, a supposed new tuna-based ice-block that they describe as ‘a refreshing treat for cubs and grown-ups alike!’

While we’re feeling pretty nauseous at the thought of a licking a Tunacle (it is still pretty hot today, though), we think that it’s only a matter of time before some sick bastard actually goes ahead and makes these:

Also, the social media manager of John West deserves a raise, promotion and gold medal:

Head image via ABC