What happens when quality Aussie brands join forces? You throw a party, of course.
While extended COVID restrictions may have halted partygoers for another week, that hasn’t stopped the folks at M/SF/T and co. from marking their retail union with an uber-stylish launch party on May 13th. Located in Byron Bay, the upcoming event will celebrate the coming-together of Collective Retail Venture; a joint fashion effort between classic Aussie brands Indosole, M/SF/T, EPØKHE and Standard Procedure. With a combined product range that spans from footwear to eyewear, the new collective will have you covered from head-to-toe, literally.
If any brand was quintessentially Byron, it’s this one- but their efforts evidently extend beyond the wardrobe and onto the dance floor, too. With accompanying performances from Cupid and the Stupids and after-hours fun courtesy of local DJ’s, the launch party promises a night of well-dressed and well-sauced antics (with a little help from Aussie boozers Feels Botanical, NOSH Seltzer and Grifter Beer).
Suss more details below and here, and head here for M/SF/T’s full range.
