Teaming up with a range of musicians, models, activists and DJs, Tommy Jeans have shared a look at their latest collection which they can boast contains 100% recycled denim. That’s right – these jeans are made using an innovative technique that blends cotton scraps from the apparel industry’s factory floors and hotel industry’s bed linens, stitched with thread made from recycled plastic PET bottles. Crazy, right?
It really does feel like Tommy Hilfiger and co. mean it when they say they are passionate about making their clothing and company as ethical as possible. To help share the news, they’ve enlisted a bunch of US tastemakers – Sheani Gist, Havana Liu, Lucia Luciano, Wooseok Lee, Ohkemo, Salem Mitchell, G Meyer and Carlie Hanson – for the shoot which you can check out below.
Head here to shop at tommy.com.