Spending a six month stint travelling the globe and stopping at all the key landmarks such as Sydney, Melbourne, LA, NYC and London for work, makes for a fair argument that one would be able to identify, what would be considered globally ‘Cool’. So what does one do with this knowledge? Start an online magazine of course and that’s exactly what Josie Clough did.

‘It’s Now Cool’ is an online magazine where Josie and her fellow contributors integrate the established with the emerging, and the young with the old. Josie aims to create a platform that covers everything relevant in todays highly talented young, creative society. Oh did we mention she shoots all your favourite models you wish you knew personally? Yeah, well. She does.

Avril and Kendal

Avril

Caitlyn Paterson

Elyse Knowles

Elyse Knowles

Elyse Knowles

Gabi Sullivan

Jesinta Campbell

Kendal, Miriam and Avril

Miriam

Natalie Roser

Natalie Roser

Tahnee Atkinson

Zoe Cross

Zoe Cross