Itch
A day in Melbourne with the rising UK star.
TwentyFour
Photos by October 31, 2014

Throughout the mid to late 1970’s, the UK was a hotspot for music’s latest revolution: punk rock. With its unapologetically raw sound and even more abrasive message, bands like The Clash, The Sex Pistols & The Damned spearheaded the snarling movement with no regard for convention.

Fast forward to 2004, and that spirit lived on through bands like Britain’s own The King Blues. Fronted by Jonny ‘Itch’ Fox, the band earned a fierce reputation before splitting in 2012 – leaving Itch to ride solo in a new musical direction. His solo career so far has proved fruitful, and while his sound has leaned closer towards the pop spectrum, his rugged charm and rambunctious past still shine throughout.

On the back of his single ‘Another Man’ and signing to Red Bull Records, Itch was invited to perform at the 26th Australian Commercial Radio Awards in Melbourne. We tagged along for the day, see how it went down:

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We took a leisurely stroll along South Wharf as Itch quizzes us on the dangers of rural Australia and poisonous snakes. We’re thinking about mentioning the danger of drop bears, but manage to keep our mouths shut. We stop in at a few restaurants before leaving upon the discovery that they don’t serve alcohol. Smart choice. Eventually, we end up at Melbourne Public Bar, and first on the menu is a glass of red for the man himself. #DAYDRINKING

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On the menu for lunch is pie, but don’t be fooled: This is no half-baked, borderline-expired Four N’ Twenty from the servo, mate. This is shepard’s pie with pulled lamb – one that you actually eat with a knife and fork. When you’re wearing a suit, you gotta go gourmet.

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Plaid trousers and wingtips: Itch bringing that European menswear swag Down Under.

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At the end of lunch, we’re joined by Hollis – the girl who sung the hook on Macklemore & Ryan Lewis’ single ‘White Walls‘, which also featured our favourite lad ScHoolBoy Q. That track has 35 million views on YouTube – not bad at all. She’s here to perform at the Australian Commercial Radio Awards with Itch, and don’t the two look dazzling in front of the Yarra.

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Back at the hotel, Hollis hits us with the classic over-the-shoulder model pose in a backless jumpsuit. Sass levels on 300.

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We decide to go for an impromptu, guerrilla photoshoot around the hotel. Obviously, these two are spoilt for choice as they lay out their outfit options on the bed. Itch’s bold collection of printed shirts is putting the entire bearded indie demographic of Australia to shame right now. And yes, there is a scientific correlation between being an Australian bearded man, living in Surry Hills and owning at least seven printed shirts.

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Itch shows off his only pair of shorts, purchased to fit in with the rising Australian spring. These joints would go down well at Bondi – might have to grab ourselves a pair (or three). They’re covered in pineapples, and in case you haven’t noticed, we love pineapples.

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There’s nothing like a man who can steam iron his own suit – Itch keeping with his classic aesthetic of being dapper and 110% well-groomed at all times.

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Itch inspects his jewellery, which is custom-made and consists of bird feet which have been dried and dipped in a steaming tub of pure gold. Thought your hoop earrings from Prouds were fancy? Think again, this shit is insane.

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Itch and Hollis mean business. The serious shot.

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Itch and Hollis have fun, too. The natural shot.

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Before we know it, it’s time for another outfit change. Itch steps into another suit, this time it’s a checkered two-piece with a collared shirt underneath. Buttons done up all the way to the top, obviously. Hollis on the crop top & ruffle skirt swag. Where do these amazing outfits keep coming from? Lord.

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Want to know a 110% full-proof way of looking like a certified badass? Wear a suit and hold your lapel with both hands. Do it for a week straight, and people will definitely take everything you say at least three times more seriously. Itch out here looking like a protagonist from Snatch or Lock, Stock & Two Smoking Barrels.

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Hollis looking damn near angelic on this bridge. She better be careful, or else a multi-cyclist pile-up is gonna occur.

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More location scouting! Itch strutting like The Monopoly Man, Hollis walking like she’s listening to Ciara’s ‘One, Two Step‘ for the first time on full volume. Poetry in motion.

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When in Australia, you may as well absorb the greenery. Look out Itch, you have a spider on you! Oh wait, it’s your tattoo that makes us feel like less of a man standing next to you.

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With the Awards approaching, shooting time is over as we head back for Hollis to get her make-up done for the night.

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Meanwhile, Itch is ready to rock n’ roll.

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A little bit of liquid courage never hurt anyone! Itch realises that he’s forgotten to bring his performance shoes. Fearing an onstage slip, his manager dashes back to the hotel for the appropriate footwear. Once he returns with shoes in hand, Itch realises that he’s also forgotten his braces. Just in case there’s a mid-performance ‘wardrobe malfunction’, his manager again dashes back to the hotel. What a bloke.

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Lights & cameras aplenty as Itch & Hollis walk the red carpet at the ACRA. There’s an atmosphere of excitement as the crowd grows for the night, along with industry figureheads and lots of important people in suits that cost more than my house.

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As we’ve gotten used to throughout the day, there’s yet another costume change – one suit for the red carpet, and one for showtime. Itch & Hollis practice in the backstage area for their incoming performance. Itch substitutes his microphone for a beer, and it’s so great. #MULTITASKING

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Time to hit the stage. The infectious ‘Another Man’ takes over the speakers, and boy it sounds even more vivacious onstage. Hollis on the hook, you heard?

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This looks like a scene out of a soap opera, but nope – this is all happening live on stage. Cool & composed is the name of the game.

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Work it! Itch & Hollis slayed it at the Awards, and no doubt that they’re going to continue their tradition of strong outfits, surprise photoshoots and solid tunes well into the future.

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