Burger chain Carl’s Jr has a history of risque advertisements – including that infamous car wash scene with Paris Hilton – and they’ve somehow managed to turn the subtlety even further down with this advertisement for their new Bacon Three-Way Burger.

For a burger with three types of bacon, it must have taken true marketing prowess to name it a ‘three-way’ and place three blonde bombshells in this advertisement. Still, it seems to work, so kudos for that! Sports Illustrated babe Genevieve Morton stars alongside Elena Belle and Emily Sears in the commercial where they feed each other in the kitchen while wearing swimsuits, which is a scenario that I’m sure we have all found ourselves in at least once. Carl’s Jr really connected all the dots for their customers on this advertisement. Commenting on the job, Morton said “I’m so excited to be a part of such an iconic campaign. I’ve always wanted to work with director Chris Applebaum; his direction along with the entire team made me feel sexy with every bite I took of those burgers.”

If anybody cares, the burger features bacon strips, bacon jam and bacon crumbles combined with an Angus beef patty plus some things that resemble vegetables, all squished between a brioche bun. If you’re not convinced, see the advertisements and some of the promo shots below: