Words by Hannah Blackiston //
What do you think of when you think of 7-Eleven? It’s more likely to be snack-related than sartorial, but that’s all about to change with a one-of-a-kind limited edition summer collab you’re going to be desperate to get into your wardrobe.
On December 1, Sydney-based anti-resortwear label Double Rainbouu and 7-Eleven will drop a five-piece unisex collection featuring two signature Hawaiin shirts, a peaked cap, a bucket hat and a beach bag.
Based around the tagline ‘Paradise 24/7’, each piece has been custom designed by Double Rainbouu creative director and founder Mikey Nolan, the former creative director of your favourite denim brand, Ksubi.
Featuring 7-Eleven icons, including the instantly recognisable orange and green colouring, and ice-cold Slurpees, the collection will be available exclusively on the Double Rainbouu website in strictly limited quantities from December 1.
“Double Rainbouu was launched as an antidote to traditional resort brands. In many ways, we sell the idea of paradise 24/7 and see 7-Eleven as a similar oasis. So, the whole concept was about the synergy of both brands selling ‘Paradise 24/7’,” said Nolan.
“When 7-Eleven approached us to create a capsule line, we jumped at the opportunity to work with such an iconic brand that plays a part in every Aussie summer, including my own. Who doesn’t love a store that is there for your needs any hour of the day or night! The designs have come together over several months of collaboration. They’re inspired by 7-Eleven, our famous Aussie local beach culture, and hot summer days.”
Adam Jacka, Head of Marketing at 7-Eleven, said the collaboration is all about matching vibes.
“We’re proud to be partnering with an Australian label to celebrate the Australian summer season together. 7-Eleven’s unique 24/7 convenience proposition helps Aussies make the most of their Summer, whether it’s a midnight or midday dash to your local. This ‘Paradise 24/7’ collaboration celebrates the official start of the Summer and the social season with family and friends.
“The Double Rainbouu brand felt very much aligned with the 7-Eleven brand essence – bold, optimistic, and inclusive. What could be more appropriate for those long, hot days this Summer than an ice-cold 7-Eleven Slurpee or Shake, and one of our limited-edition Hawaiian shirts?”
Just in case we haven’t already convinced you, the collection will also retail at special 7-Eleven prices. The Hawaiin shirts will retail for $71.11 each, the hats and caps $39 each and the beach bag $19. Plus, My 7-Eleven loyalty members will receive 10% discount across the entire range.
If you’re looking to inject some paradise into your summer wardrobe, you won’t want to miss this collab and with limited quantities they’re sure to sell out. We recommend setting your watches for this one!
Check out the entire 7-Eleven x Double Rainbouu range here.