In Aflred’s we trust.

When Mermaid Beach’s Alfreds Apartment drops a new range, you can be certain of two things. Firstly, it will have everything to keep you head to covered for months (or years) with design and functionality at the forefront of each drop, and secondly, their cult following means it’s gonna sell out super fast – you gotta be quick.

Their summer 2023 range sees them take inspiration from the simple coastal times that shaped both their brand and many of our upbringings. Applying meticulously crafted designs to tees, legwear, eyewear, outerwear, headware and accessories, the release has an overall minimal feel, with statement pieces scattered throughout, making it perfect both the everyday and when you want to take things up a notch.